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Dear Editor,
my name is Oberto Mandia and I am the Communications Manager of Merqurio.
Abbiamo letto l’articolo che avete pubblicato il primo aprile e abbiamo riscontrato dei toni ostili che non si addicono alla serietà dovuta a una federazione quale FEDEAIISF.
Merqurio si occupa di formazione da oltre 25 anni e risponde – come ogni azienda – alle esigenze del mercato, che attualmente richiede a noi, e a tutta la popolazione, una spinta all’utilizzo dei canali digitali.
Con garbo e professionalità – valori cui Merqurio crede fortemente – il nostro CEO, Salvatore Ruggiero risponde al vostro articolo con un nuovo post:
http://www.salvatoreruggiero.it/sui-corsi-di-trasformazione-degli-informatori-in-ibridi/
On the training courses of frontal informants in hybrids
I don't think there are any more doubts that training courses for whistleblowers are essential to help acquire skills, and in this specific case, aimed at the development of remote activity. But at this point it is necessary to deepen some aspects of the training itself, which, I repeat, is of great importance for the category, above all to become valid "hybrid".
Is training useful for ISFs?
According to the standard, the requirements to be an informant of a pharmaceutical company are those dating back to 
Is training an opportunity or a threat to whistleblowers?
Training is a valuable asset for whistleblowers, and companies that are investing in training are looking after their interests appropriately. Each informant is enriched over the years with experience and skills, many of which are provided by the company for which he works. Experiences and skills which, it should be emphasized, they are also the professional's personal assets, which he can spend on his own future, wherever he goes. So the company that invests in training courses, invests in people, and in their professional future, in the company or elsewhere.
Should whistleblowers learn new skills for their future or their past?
At the time of the Covid 19 emergency, in which I am writing, many are in the CIG, many are agents and are stationary, some are without a concrete future perspective. At this moment it is essential to observe the past and the present objectively and to understand what skills will be needed in the future. And study for one's future, which is uncertain.
Is the company's treasure the medical-scientific information or the personal relationship between the isf and the doctor?
This is a theme that often sees us on different banks of the same river. In the multichannel the report is only a means, a facilitator for correct communication on scientific grounds, since theThe objective is that the doctor must decide on the basis of evidence of efficacy and tolerability. In short, the clinical study before friendship.
Should doctors wait for informants or can they continue to update, even without them?
The doctors are already updating, of course they take online courses and seminars. They receive professional information even in these days of the Covid-19 crisis. They do it differently, more selectively and more carefully, they do it differently depending on their involvement in the emergency. But they update already today, and they don't wait for whistleblowers to flock to the waiting rooms again to do so.
Is communicational effectiveness specific to the frontal informant?
No, the effectiveness of transmitting scientific evidence is a skill that is even more important in the remote model, given that non-verbal communication is lacking. A smile, a gesture can help, and learning how to make them remotely can help you do your job better today and tomorrow.
Is it better to follow a course taught by someone who is an expert or by someone who isn't?
We do multichannel information. So: frontal, remote, digital, or mixed, "hybrid", NPP or whatever you want to call it. Merqurio knows, more than anyone else, how to operate remotely with the most suitable tools. And certainly not for this emergency, but always. We have gained unmatched experience with tens of millions of remote contacts: we specialize in training courses for "hybrid", we help whistleblowers acquire the right skills to face a market that is becoming increasingly difficult and competitive with the right weapons.
Much discussed topic, from surveys conducted by third parties – such as the Multichannel Monitoring, in a scientific way – a large part of doctors appreciate remote communication for its specific characteristics of "go straight to the point", "synthesis", "appointment". Others, likewise, do not like it or even do not authorize contact. It is essential, before starting an activity even in smart working, to know or be able to recognize the right doctor. A suitable course can also help with this.
Does an expert face-to-face informant already have the skills to switch to smart working in a qualified and professional way?
It is an established fact that remote communication, via telephone, web, email, use different semantics, require that the message be declined when the channel changes, and it is obvious that different elements of communication must be valued using different means. So for an informant to manage to do work from home is a risk, the risk of ruining the relationship of trust built up over the years. Better to get help from professionals and know how to move, before embarking on impromptu adventures.
In a changing world, the skills of a drug sales representative must change.
Why has Merqurio created a format of professional courses for the development of new hybrid skills?
Training courses for informants
Is it better an isf prepared for new challenges or one less prepared?
Ed.: Egr., sig. Ruggiero, ci fa piacere che abbia colta un vago senso di ostilità nel nostro articolo del 1° aprile, e come potrebbe essere diversamente il nostro atteggiamento di ISF verso chi sostiene da decenni che l’informatore scientifico del farmaco è obsoleto?
È ovvio che la formazione è utile per tutti, sempre. Riteniamo che il modo più usuale di comunicare è la comunicazione interpersonale diretta, quella faccia a faccia con l’interlocutore. Se questo non risulta possibile si cercherà di utilizzare un mezzo comunicativo alternativo. Ma anche questo è noto a tutti, forse anche a lei.
But it's not about communication that we're interested in talking, as we'll stay on our position and she on hers, otherwise how would she make money on it.
We would like to highlight the aspects of working for example a remote and/or hybrid ISF.
Surely, we are sure of it but we remember it for the uninitiated, remotely your company will be in compliance with the contents of the art. 1, lit. d) of Resolution no. 79/09/CSP of the Authority for the guarantees in communications for the call center which is defined as a set of human resources and specialized infrastructures that allows contacts and multi-channel communications with users (through various means, for example telephony, internet, mail ). This activity falls within the scope of application of art. 24 bis both when carried out through internal structures and when it is outsourced and regardless of the prevalence or otherwise of the call center activity with respect to the rest of its business.
E l’ibrido, un mostro lavorativo metà part time e metà autonomo! Ma la legislazione ha stabilito che quando l’etero-organizzazione, accompagnata dalla continuità della prestazione, è marcata al punto da rendere il collaboratore comparabile ad un lavoratore dipendente, si impone una protezione equivalente e, quindi l’applicazione integrale della disciplina del lavoro subordinator". Furthermore, according to the Court of Cassation, "it must be considered that hetero-organization can be recognized as relevant for the purposes of applying the discipline of subordination even when the client limits himself to unilaterally determining the when and where of the personal and continuous service".
They are (depending on the point of view) false employees or false self-employed, who (in most cases) cannot afford to balance stability and protection with freedom of choice. They have neither. And in these moments of virus crisis, in which the self-employed (in the short term) are more exposed, the situation gets worse. They are "formally autonomous workers but in fact bound by relationships of subordination with another economic unit which limits their access to the market and their organizational autonomy". Although they do not have the protections of employees, they do not decide the price of their services or the organization of their time (as the pure self-employed do).
Un sistema di lavoro flessibile per sfruttare dei lavoratori o giovani che non trovano niente di meglio o licenziati che non possono trovare un lavoro. Un po’ come le false partite IVA, tutti sistemi per aggirare le norme sul lavoro e i relativi contributi previdenziali.
Some FSIs have been forced to suspend normal work activities; but in many cases, however, the premise for testing has been created a new working methodology: smart working.
Un’occasione irripetibile per uno come lei per sostituire permanentemente l’ISF obsoleto con un ISF multichannel!
Pensi se tutte le aziende farmaceutiche o di integratori rifocalizzassero sul remoto, almeno 200 ISF andrebbero all’assalto telefonico di ogni medico di medicina generale più altri 200 informatori di integratori! Pensa che sarebbe tollerato a lungo un simile approccio?
E la richiesta di mercato che deve soddisfare è dovuta solamente alla “distrazione” più o meno colpevole di chi dovrebbe controllare. Ma una falsa partita IVA o ibrido quando sarà licenziato potrà adire ad un tribunale e farsi riconoscere il lavoro subordinato in modo da percepire i contributi previdenziali non versati e gli stipendi del CCNL non percepiti.
Ci dispiace, Sig. Ruggiero, non potremmo mai essere d’accordo né sul tipo di lavoro del neo ISF proiettato in un futuro radioso (per lei) né sui sistemi di sfruttamento che questo tipo di lavoro implica. Non siamo d’accordo sull’obsolescenza dell’ISF.
PS: By law it is said scientific drug information not medical-scientific information, those who talk about it should at least use the correct terminology, if they know it.
Related news: MISE. Call center – Domande frequenti (FAQ)
ISF extension. Why it is important to 'hybridize' the figure. The reply and our rejoinder