Present to medical-scientific informants Italians a new contraceptive with an event format where, in addition to the purely training part, that was not lacking playful and socializing. Thus Jaydess, a product of the pharmaceutical company Bayer, was launched on May in 2 stages of 2 days, in Taormina and Viareggio, involving a total of more than 200 participants.
Big cats she was the behind-the-scenes agency for both events, which she curated both the communication part, cioè l’ideazione e produzione delle scenografie, dei materiali di comunicazione cartacei e delle applicazioni, both operational relating to logistics for transfers, dinners and assistance with tour leaders.
The event, preceded by teasers and save the dates sent by the agency via e-mail, had aidentical format in the 2 destinations thanks also to the creation of a scenography which, characterized by a circular stage that resembled the shapes of the product logo, was modular and therefore capable of adapting to different locations.
Each meeting has predicted 2 plenary sessions, made interactive thanks to adedicated mobile application which allowed informants not only to ask questions and participate in voting, but also of share photos and comments.
To involve informants, Gattinoni conceived and created 2 activities. All participants have signed a photo of the Wall of Fame and, on the notes of the hit Happy, they were the protagonists a lip dub, a type of music video in which the protagonists dub the music background combining synchronization and acting, dance and expressiveness.
July 8, 2014 – event reports
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