A few days ago several were reported to us editorials advertisers who illustrated, through their own 
He writes: “Lscientific information? It can be simplified tremendously, and this is demonstrated by the new business started by (… omitted…) on behalf of a major pharmaceutical company. The protagonists remain the professionals of the sector: graduates in pharmaceutical chemistry, pharmaceutical technology, biology, pharmacy, veterinary medicine, medicine and surgery, bioinformatics, biosanitary sciences. However, the method has radically changed: no more endless "pilgrimages" by car in search of a discussion with doctors to whom to offer medicines, but a convenient telephone service that allows you to make an appointment and fix a day and time in which to describe the characteristics of the proposed drugs and proceed with the requested supply”.
Maybe he doesn't have very clear ideas about scientific information: he has even guessed some suitable degree titles, but what does it mean?proceed with the requested supply” è del tutto incomprensibile per un informatore scientifico del farmaco. E poi, comunicherà all’AIFA l’elenco di questi informatori come vuole la legge?
“Don't forget – prosegue la geniale business manager – a further aspect: it helps to break increasingly outdated prejudices with respect to the world of call center.
In particular, telephone operators, far beyond the stereotype of the "disturber", become doctors who provide a fundamental service. Advanced figures, who enjoy digital, technological, interactive tools. Central in a modern and useful service. Functional and flexible. In a word “smart”.
They tell us, but we personally express our doubts about what we are told, that these operators, who have become "new doctors", receive a salary well below 1000 euros per month, which would mean that they are not employed under the CCNL for chemists.
Therefore it is evident, by their own admission, that these activities are part of telemarketing and, as is known, all Call and Contact Centers must subscribe to the ROC (Register of Communications Operators) and they cannot call the "consumers" who are registered in the ROP (New Opposition Register). The question is: are these operators, but also the pharmaceutical companies that implement the same practices, registered with the ROC? Do they comply with the ROP?
Ma la domanda cruciale (anche se retorica, ahimé) è: cosa centra il marketing, e nel caso specifico il telemarketing, con l’informazione scientifica del farmaco da prescrizione, visto che è vietato dall’art. 122 del D.Lgs. 219/06?
Carrying out a reform of the telemarketing sector (draft law for the reorganization of the entire BPO/CRM sector, see the definition below) is also equivalent to an opportunity to acquire univocal interpretation of data management, addressing issues such as the capitalization or monetization of personal data or the importance of negotiating consent in addition to informed consent.
Remote information in the typical Call Center manner is neither effective nor acceptable. This particular period, which sees the reactivation of a diversified recovery of activities, will be regulated through company bargaining and regulations dictated by the national regulatory authorities.
Nell’platform hypothesis for the renewal of the CCNL i Sindacati scrivono: “Even in activities where the irreplaceability of the direct relationship is declared, as inscientific drug information, we are 
Remote technologies, currently in use, can help information but they can never replace the human relationship. This is also what the claims national secretariat of Femca-Cisl.
The new CCNL, recently signed and awaiting ratification by the workers, describes in Chapter V the guidelines for the digital transformation which specifies that it is necessary "keep in mind the distinctions between the plan of working methods (remotely, on site, flexible) required by organizational choices, and/or work/professional life balance, that of job classifications and salaries, related to the contents of the tasks required by the professional figures in which the Worker is employed”.
Remote scientific information is not specifically mentioned. It will be addressed in the Pharmaceutical Observatory in which Farmindustria and the trade union organizations have declared their commitment to meet at least every six months in thematic sections, starting from October 2022, including scientific information.
Siamo convinti che questo periodo possa delineare l’importanza rappresentata dall’informazione scientifica, capace di trasmettere percorsi formativi, aggiornamenti sull’innovazione del farmaco e spiegare le nuove frontiere scientifiche di ricerca e innovazione che sono il vero valore professionale, che aiuterà ad uscire dallo stereotipo che il medico territoriale sia solo un produttore di ricette e che gli informatori siano solo agenti di commercio dell’industria farmaceutica. Proprio per questo c’è la necessità di regole certe che non snaturino la professione dell’ISF a un operatore di telemarketing.
BPO extension: For Business process outsourcing means the subcontracting of business functions and processes to external suppliers and managers. A way for companies to reduce costs by transforming them from fixed to variable, increase productivity and have access to a low-cost workforce.
CRM: literally means Customer Relationship Manager. A CRM system is a software for the centralized management of customer information. Through a CRM it is possible to store a large amount of information on customers and prospects (potential customers), from personal data to contact tools, from communications to sales objectives. With a CRM you will have full visibility on the activities of the sales teams. The application sectors of operational CRM are sales, marketing.
The prospect è una persona che rientra nel target di potenziali clienti dell’azienda, ma con cui non è ancora stata creata una connessione diretta. Letteralmente, è un “candidato”, possibile o probabile, a trasformarsi in cliente. L’attività di prospecting è dunque la ricerca di individui o aziende potenzialmente “in target” per i prodotti e servizi offriti dall’azienda.
There profiling it is any form of automated processing, which has as its object personal data and which has as its purpose an evaluation of certain personal aspects, to analyze them or make predictions. The profiling of a doctor considers aspects that may concern professional performance, age, number of patients, prescribing potential, etc. There is a profiling in which the profile is created using automated means, but then a person takes the results and evaluate them. And there is profiling where decisions are made on a solely automated treatment. There is no human intervention here. It is the algorithm that decides. This kind of treatment is prohibited! (Article 22 of the GDPR)