12:45 04 FEB 2013
(AGI) - New York, Feb. 4 – Patients are more likely to think that a medicine is vital for them if it is cheap. This was discovered by a study by the University of Arizona published in the 'Journal of Consumer Research', according to which the consumer thinks that the price of a drug is decided on the basis of what is needed and not on profit. Researchers set up a series of experiments to determine patients' perceptions of medications. In one, a fake cream was created, described as either necessary to prevent melanoma or as an anti-wrinkle. The cream was also offered at $25 or $250. The price had no effect on attitudes towards the cosmetic cream, while in the case of the anti-cancer cream, the people questioned answered that they needed much more in the case of the cheaper product: "We have seen the same effect on the flu vaccine - the authors write - people are more afraid of contracting the disease and therefore are more inclined to get vaccinated if the injection costs less". (AGI) .
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