marketing
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First floor
Beppe Grillo. Business Healthcare: infinite market. Ed
by Beppe Grillo – In industrialized countries, spending on the health system is growing dramatically, as is research…
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Healthcare Marketing, Content & Social Interactions: how to move in the digital healthcare revolution. Ed
Stefano Vitta of Healthware Engage's advice on marketing in pharma, health and medicine New times and…
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USA. Life expectancy declining. Drug overdose is also among the causes
Il corpo avvizzito dell’American dream Medicina. I dati sulla salute degli abitanti degli Stati uniti parlano chiaro: l’aspettativa di vita…
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Silent revolution in GSK, the new CEO replaces 40 percent of the management
Emma Walmsley, new CEO of GlaxoSmithKline, replaced 50 top managers in a few months, 40% of the highest…
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The pharmaceutical boom invents the master's degree in marketing
At a time when the pharmaceutical industry is growing – in the first six months of 2017 the Tuscan hub exceeded 800…
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QuintilesIMS changes name to IQVIA
QuintilesIMS changes its name to IQVIA, an innovative information, technology and research company to help healthcare professionals…
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The giant Amazon ready to sell drugs online
According to reports from the American broadcaster CNBC, Amazon is interested in selling medicines online. The decision will come at the end…
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Florence, Menarini renovates 40 public housing
Today handover of keys with mayor Nardella and top management Thursday 26 October 2017 – aska news Florence, 26 Oct. (askanews)…
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"Pills": history of pharmaceutical propaganda
The philosopher Baltasar Graciàn said: the wise doctor must be expert both to prescribe a remedy and not to prescribe…
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Social networks and drug advertising: the regulatory mesh is widening
The Ministry of Health makes new (small) openings on the topic of promoting medicines on platforms and also includes Instagram…
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