Sop and extrapharmaceuticals, web searches for prices and offers are growing
Fedaisf editorial staff
Non-prescription drugs for seasonal ailments, sports supplements, shampoo e balsami. Ma anche strumenti e dispositivi medici. Sono in costante crescita gli italiani che si affidano al web per informarsi su (o acquistare) prodotti e novità dell’area salute. E’ quanto emerge dai dati dell’Osservatorio di Trovaprezzi.it, il portale che mette a confronto tariffe e offerte dei siti di e-commerce.
In 2016, according to the calculations, the searches carried out by navigators among the products of the "health and beauty" sector recorded peaks of 30% compared to 2015, when requests had increased by 21% compared to the previous year. In particular, 14 million searches were carried out in 2016 for the treatment and prevention of health, hygiene, well-being and beauty. It should be remembered that these are questions that do not always end with an online purchase, but the dynamics photographed by the research confirm that the web is increasingly often the place where offers are sought or products are compared before buying them (remotely or at the point of sale).
Among the most dynamic segments, in the Observatory ranking, spiccano integratori e coadiuvanti, che segnano un +33% rispetto al 2015. In tutto circa 5 milioni di ricerche, caratterizzate dalla stagionalità, con un forte tasso di crescita nei trimestri marzo-giugno e settembre-dicembre, in concomitanza con la ripresa dell’attività sportiva dopo l’estate e l’inverno. La richiesta di prodotti per il corpo aumenta invece del 31%. L’incremento in questo caso parte a marzo con l’acquisto di creme solari e per il corpo.
Since the end of June searches have returned to a regular trend but still increasing compared to previous years. As regards health products, online requests in 2016 increased by 28%, with peaks especially during the winter period. To attract users on the web above all the self-medication drugs connected to colds. Finally, face and hair products, a sector that recorded a year-on-year increase of 25%. If until a few years ago, creams and hair products were purchased directly in large-scale retail stores or pharmacies, today consumers often opt for the web on the advice of professionals, specialized bloggers or social networks.
