E-detailing "guarantees speed and immediacy, but the role of the drug sales representative" in the promotional activities of companies that produce medicines "remains irreplaceable". This is the comment of the president of Farmindustria and CEO of Janssen Italia, Massimo Scaccabarozzi, to the Cedegim Italia Srl study which highlighted how the 34% of sector managers is in favor of introducing 'non-personal' promotion methods. "Digital systems - Scaccabarozzi tells Pharmakronos - already exist in promotional activities in our country. They are nothing new and support the activity of the ISFs to ensure speed and immediacy.
I also believe that digital will expand its space in the sector, but I don't think it will ever replace the informant: in his relationship with the doctor lies the otherwise impossible possibility of providing personalized information".
As for the question raised by the informants on the iPad, Scaccabarozzi replies: "These are certainly not the systems with which 'control' of workers is implemented. It is a convenient system, which allows you to save money and paper. But it is clear that the material" which is conveyed through tablets "must be authorized by AIFA and aligned with the leaflets of medicines".
September 19, 2011 – PharmaKronos
Adsl in 90% medical offices, future web of information
For 37% white coats in the future Italy 'high tech' like the USA
Internet boom in general practitioners' surgeries: almost all 'white coats' use the web today for professional purposes and the 90% has an ADSL connection in the surgery. A good premise for the world of medical-sci information
