Salerno. Masters in “Medical Information”: €350. Ed

Fedaisf editorial staff

Prima di leggere l’annuncio che riportiamo sotto è bene precisare che l’attività dell’informatore scientifico del farmaco (ISF) è regolamentata dal D.Lgs. 219/06 dagli art. 119 e seguenti ed in particolare l’art. 122 detta i “Requisiti e attività degli informatori scientifici”. Per essere idonei a questa professione occorre essere in possesso di una delle lauree elencate dalla legge. La legge inoltre dispone che “In all cases scientific informants they must receive adequate training from the Scientific Service of the companies on which they depend, so as to be in possession of sufficient scientific knowledge to provide precise and as complete information on the medicines presented. The companies holding the AIC ensure the constant updating of the technical and scientific training of the scientific repsi”.

Nell’annuncio gli ISF sono definiti come “Medical Sales Representatives” or “Medical Sales Reps”, American designation for drug sales representatives che nulla hanno a che vedere con gli ISF italiani i quali dipendono da un servizio scientifico aziendale, indipendente dal marketing. Servizio Scientifico che deve “verify that the scientific representatives employed by them are in possession of adequate training and comply with the obligations imposed by law“. In altri punti dell’annuncio vengono anche chiamati informatori medici scientifici, dizione che non esiste. Tutte quelle denominazioni come appunto informatori medici, ma anche informatori farmaceutici, informatori tecnico scientifici, informatori da remoto, informatori commerciali (illegali), ecc. non esistono e autocertificano l’ignoranza in merito di chi le pronuncia. La legge definisce: Informatori Scientifici del Farmaco (ISF)

La legge regolamenta l’informazione scientifica sui farmaci da prescrizione che deve essere indirizzata solo a chi è autorizzato a prescriverli o dispensarli (per questi ultimi solo il RCP). L’attività di vendita è vietata.

The course, specified below, due to its vagueness in the aims, must not deceive those who hope that this is a sufficient means to access the profession of ISF, at most it could serve for personal use for sellers. Such a course for aspiring ISFs is useless. It is only for those who organize it. 

Master's degree in scientific medical informant

salernonotizie – 9 novembre 2019

Drug sales representatives, broadly defined as “Medical Sales Representatives” or “Medical Sales Reps”, are a key link between medical and pharmaceutical companies and operators sanitary.

As medical representative, the professional will sell his company's products, which include drugs, prescription drugs and medical devices, to a variety of customers including general practitioners (GPs), hospital physicians, pharmacists and nurses. He will work strategically to increase awareness and usage of his company's pharmaceutical and medical products.

Chances are he will be in a specific geographic location and specialize in a particular medical product or area. You may need to make presentations and organize group events for Healthcare Professionals as well as work with contacts on an individual basis.

In any context, the sales process involves contacting potential customers, identifying their needs, persuading that one's own products or services (rather than those of competitors) can best meet those needs, closing the sale, agreeing terms and conditions and providing after-sales assistance.

As a scientific medical representative of the drug, you will need to:

The pharmaceutical world is going through a complex phase of profound transformation which sees, in addition to drugs, above all phytopharmaceuticals and nutraceuticals, the main protagonists of the market monopoly.

The change in the figure of the doctor, of the pharmacists, the new figure of the informed patient at the center of every marketing action, the new approach of pharmaceutical companies, the introduction of web visibility techniques, has created for the informant the need of new skills and new models of approach.

In the light of this different, but not unstimulating, evolution, the "new isf" must possess certain skills in order to establish itself, in an efficient and professional way, in an increasingly competitive market.

The aim of the course is to make the professional acquire the right skills to face the new pharmaceutical market with winning techniques, innovative communication models, managerial skills and marketing knowledge, to face, already prepared, the current change and be able to manage it in a easier, faster and more stimulating.

Having the opportunity to include a master's degree in the curriculum full of skills and notions to differentiate oneself and emerge in the new figure of innovative scientific informant. Acquire the ability to carry out remote information, a role increasingly required by pharmaceutical companies.

LESSONS START DATE: 29 NOVEMBER 2019

DURATION AND FREQUENCY: The master will have a total duration of 50 hours. The master will take place at the Salerno Formazione headquarters on a weekly basis for about n. 3 hour lesson.

IT IS POSSIBLE TO FOLLOW THE LESSONS, AS WELL AS IN THE CLASSROOM, ALSO IN E.LEARNING - ON.LINE MODE.

There is only a registration fee of €. 350.00 for the issue of MASTER'S DIPLOMA OF FIRST LEVEL ADVANCED PROFESSIONAL TRAINING IN "SCIENTIFIC MEDICAL INFORMER"

RECIPIENTS: The master is limited in number and is aimed at n. 16 people with a three-year and/or specialist degree.

FOR FURTHER INFO AND REGISTRATION: it is possible to contact the student secretariat of Salerno Formazione from Monday to Saturday from 9:00 to 13:00 and from 15:00 to 20:00 at the following telephone numbers 089.2960483 and/or 338.3304185.

ENROLLMENT CLOSURE: ACHIEVEMENT OF MAXIMUM 16 ENROLLMENTS

STUDY PROGRAM:

MODULE 1 – INFORMATION ON DRUGS FOR HUMAN USE

MODULE 2 – PROFESSIONAL TOPICS

MODULE 3 – THE WORLD OF DRUGS

MODULE 4 – EVOLUTION OF THE PHARMACEUTICAL MARKET

MODULE 5 – THE PHARMACEUTICAL MARKET

MODULE 6 – COMMUNICATION AND SALES TECHNIQUES

MODULE 7 – PRICE AND DISTRIBUTION OF DRUGS

MODULE 8 – PROFESSIONAL ETHICS

MODULE 9 - ACTIVITY INDICATORS

MODULE 10 – REMOTE INFORMER SKILLS

MODULE 11 – MODELS AND TECHNIQUES OF THE REMOTE INFORMER

For further information and/or registration, it is possible to contact the Student Secretariat of Salerno Formazione from Monday to Saturday from 9:00 to 13:00 and from 16:00 to 20:00 at the following telephone numbers 089.2960483 and/or 338.3304185 .

Related news: Salerno training

Course that releases "Specialist Informant Diploma". A good deal … for those who organize them

Note:

MIUR

–First level university Master's courses:2nd cycle courses of scientific specialization or permanent and recurring higher education. Access is gained with a degree or a comparable foreign qualification. The minimum duration is one year (60 credits); it does not allow access to PhD and 3rd cycle courses, because the course does not have a national teaching system and the title is issued 2 under the autonomous responsibility of the single university. The final qualification is the first level university Master's degree.

–Second level Master's courses:3rd cycle courses of scientific specialization or permanent and recurring higher education. Access is gained with a master's degree or a comparable foreign qualification. The duration is at least one year (60 credits); it does not allow access to PhD and 3rd cycle courses, because the course does not have a national teaching system and the title is issued under the autonomous responsibility of the single university. The final qualification is the second level university Master's degree.

 

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