A few days ago (June 5, 2014 https://www.fedaiisf.it/Start/HDefault.aspx?Newsid=9433 ) we reported an article with the significant title "Because the traditional role of the ISF will soon become obsolete” signed by Salvatore Ruggiero, published by DotNet.
The article raises questions, evaluates problems and finds solutions that seem seriously documented and predicts the imminent end of the traditionally understood role of the ISF.
Given that the form can be misleading and someone could even believe what has been said, it seems useful to report the editorial note as a comment on Mr. Ruggiero's claims, and his obvious conflict of interest.
Editor's note: obviously mr. Salvatore Ruggiero, author of the note above, is very interested in the decline of the ISF. AND' in fact the animator of Merqurio Network, which belongs to the Merqurio group whose main business is to put "the multichannel at the service of pharmaceutical companies". To do this, they make available to their customers (pharmaceutical companies, in fact): traditional & digital publishing, a "dear doctor letter", email marketing, surveys and market analyses, CME courses, scientific information network on behalf of third parties with ISF equipped of iPads, databases, Dott.Net.it multimedia platform entirely dedicated to doctors, pharmacists and healthcare professionals, remote agent with activities for the promotion or sale of products that replaces and/or supplements that of pharmaceutical companies, app. mobile, medical services with the aim of providing medical-scientific information, updated and balanced according to the principles of scientific engagement, phone-detailing which constitutes an alternative or support to the visit of the ISF and allows managers to implement marketing plans and allows to eliminate unproductive expenses (let colleagues imagine the object of these phone calls).
