27 March 2013 Press Releases
Sigma-Tau Pharmaceuticals' Swiss Affiliate Adopted Veeva Cloud-Based CRM System and iRep Solution to Develop Customer-Centric Business Approach
BARCELONA, Spain, March 27, 2013 /PRNewswire/ –
Pharmaceutical company Sigma-Tau Pharma AG has adopted the cloud-based CRM solution, which will enable it to develop a more customer-focused organization. The company's Swiss subsidiary will henceforth use Veeva's CRM solution, including the iRep solution for Apple iPad, to develop strong and lasting customer relationships.
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With Veeva CRM, the company replaced its previous system and gained the flexibility it needed to continue to grow at a steady pace and adapt to the rapidly changing Swiss pharmaceutical market. “From the initial presentation, it was evident that Veeva CRM offered everything we needed in a single CRM solution,” he said Roland Brown, General Manager of Sigma-Tau. “Also there The flexibility and dynamism of the company, its customer-centric approach and its focus on success were key factors in our decision.”
With Veeva CRM, Sigma-Tau sales reps will now be able to target and segment their customers more effectively. Furthermore, the cloud-based system will offer informants better knowledge of customers' preferences, in order to provide them with relevant and valuable information while maximizing the limited time available for visits. This 360-degree visibility also ensures managers are quicker to act if pharmaceutical whistleblowers don't do as expected.
“In Switzerland, it is very difficult to access doctors,” Brun explained. “We only get to meet with some doctors once or twice a year, so it's extremely important that we can offer them the best possible service and value at every meeting. With CRM Veeva, sales reps will be able to meet with doctors on schedule, provide them with more pertinent information that looks good on their iPad, and build personal relationships that last.”
Also, Sigma-Tau will implement
