The motivation summarized in the phrase "The Courage to believe in the future". Lectio magistralis by Alberto Chiesi in the Falck room of Assolombarda in Milan where the need to enhance the pharmaceutical sector was also reaffirmed
– Alberto Chiesi, president of Chiesi Farmaceutici and coordinator of the Group of large Italian pharmaceutical companies, today received the Tagliacarne 2012 award, assigned by the Italian marketing association (Aism) to people, organizations or companies that have been able to distinguish themselves in the field of marketing in Italy.
The motivation for the award to Chiesi Farmaceutici, summarized in the phrase "The courage to believe in the future", is also the title of the lectio magistralis that Alberto Chiesi gave today, at the Falck hall of Assolombarda in Milan, where the need to enhance the pharmaceutical sector was also reaffirmed.
"Collecting the Tagliacarne Award - he declared - is a source of great pride. This recognition enhances the dedication and commitment that, in marketing as in other areas, guide our choices to guarantee the growth of the company, to which my family, management and all the people in the organization contribute constantly. In this award I see the confirmation of one of the values that guide the group: combining business development with the centrality of the person, starting with the protection of patients' health. It is also an opportunity to reaffirm our will to develop internationally and to continue investing in innovation to promote our growth as an Italian company, as demonstrated by the opening of the Chiesi Research Center, with an investment of over 90 million euros. However, I strongly reiterate the need for the pharmaceutical industry operating in Italy to be properly appreciated by the national government as a contributor to both the health and economy of the country".
Commenting on the choice of Chiesi Farmaceutici as a company worthy of receiving this recognition, Franco Giacomazzi, President of Aism, stated: "By presenting the Tagliacarne Award to a pharmaceutical company for the first time, Aism wanted to recognize the commitment that the Chiesi Group has always made to promote the growth of the Italian pharmaceutical sector. The company has been able to reflect the founding values of the Award, through the strategic marketing decisions which, over the
