“Informatore medico, non venditore”: sentenza storica
Sentenza pilota sul ruolo degli informatori scientifici. “Mi trattavano da venditore, così mi sono ribellato”, “spero che questa sentenza possa essere di aiuto anche a quei professionisti che sono nelle mie stesse condizioni”.
Matthew Marcellus – 21 gennaio 2017 – LA NAZIONE
La Spezia, 22 gennaio 2017 – «Di colpo my job had changed. It was no longer just that of inform doctors on the properties of the drugs, their administration and any contraindications, but also to collect orders. And as soon as sales dropped, the pressure kicked in. I lived with a difficult situation for months, I even got sick. Today, finally, a judge has done justice, and I hope that this sentence will also be of help to those professionals who are in my same condition".
The judge, who recognized the unlawfulness of the pharmaceutical company's behavior and the impact of this action on the person and image of the scientific medical representative, went further than the sentence, setting pen to paper what the national collective agreements of work explicit without however being respected: that is, recognizing the right of the scientific medical rep to carry out the work performance on the basis of his/her classification and professional profile, and not on the basis of market trends and sales of this or that drug . It all started in the summer of 2012, with the arrival of a new area manager who began to harass Manzalini in the workplace: a real support, even during talks with doctors in the area.
And then, continuous pressure on drug sales data, complete with a request to collect orders. A situation that had given rise to a real physical breakdown in the medical informant, culminating in the final interview with the top management of the company, where he was placed at the crossroads: recall courses or severance pay. “I resisted for a while, then I got sick. I had stopped doing my job, I was forced to do another. And as sales figures fell, pressures mounted. Luckily this sentence did justice» explains the informant. The man, who has always worked in the pharmaceutical information sector for the past two years, is now awaiting retirement. «I am proud of the fact that this sentence has finally recognized our work – explains Manzalini – the scientific rep must be detached from the logic of the market, and must be evaluated only for his professional preparation. I thank the colleagues who have offered me help and solidarity, and those who have been close to me in these four years: I hope that this pronouncement can help this work and those who practice it".
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Ora Aifa deve far vedere che prende i provvedimenti del caso e applichi le sanzioni di legge previste dal D.Lgs. 219/06. O vuole omettere un atto d’ufficio? Lo stesso dicasi di Farmindustria con il suo tanto decantato e finora inutile Codice Deontologico. Questa è l’occasione per dimostrare che serve a qualcosa, altrimenti dimostrerà che è solo fumo negli occhi!