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In the Official Journal of the European Union it appears written: Claims for cosmetic products shall be objective and shall do not denigrate the competitors, nor shall they denigrate ingredients legally used.
We translate: The descriptions used for cosmetic products must be objective and must not denigrate competitors, nor must they denigrate ingredients used legally.
This means exactly what you read: it is useless to write on the boxes that the product 'does not contain this or that' thus making that cosmetic appear better than the others, when the substances whose absence is claimed to be prohibited are in any case prohibited!
The cosmetologist Giulia Penazzi comments < It is always a "human" attitude of low rank to make oneself beautiful by denigrating one's neighbour... This guideline in cosmetic matters means that marketing by saying that one's product... does not contain legally permitted ingredients, is not allowed because it puts them in a bad light. It seems to me very correct because in recent years it was degenerating with "the cosmetic of without" or with the story of not tested on animals, already prohibited by law for everyone, or even with the claim does not contain Nickel, which is in fact a heavy metal banned listed in Annex II, so no cosmetic should contain it.
December 15, 2014
Cosmetics Blog of Farmacista33 edited by Elena Penazzi