Big Pharma no longer has a reason to hide, it has planned and determined commercial marketing strategies, it is now assumed (without any resistance to this prevailing approach being seen) that drugs are a consumer product whose sale must be pushed.
And here then that on the British Medical Journal a study entitled Ethical drug marketing criteria for the 21st century (Criteria for ethical pharmaceutical marketing for the 21st century), where that word, "ethical", for some can also be out of tune...
Here's what the article says, in summary.
