Pier Luigi Canonico, dean of the Faculty of Pharmacy of Novara and president-elect of the Italian Society of Pharmacology (Sif) says this, hoping for more rigid control mechanisms and, above all, that, with regard to television commercials, "in addition to the text, attention should be paid to how it is read and with what possibility of understanding by the user". "The Italian legislation on the advertising of medicines, even if dated, is very strict, so much so that unlike what happens in other countries, for example in the United States, it only allows the sponsorship of over-the-counter medicines", recalls Canonico, underlining that AIFA "carries out a tight and very accurate check on the text of each message of medicines or medicines" even if, however, the expert hopes for more rigid "control mechanisms".
Pharmacist33 – 12 November 2009 – Year 5, Number 193
