Drug Advertising Needs “Imaginary Patients”

If there are no needs, the product does not sell and if the need becomes a medical emergency, the product sells even better. And so to better sell drugs, supplements and homeopathies panic messages spread.

Published on November 11th, 2015 from Grace Musumeci – benessere.guidone.it

Normal blood sugar is around 125mg/dl. Normal cholesterol is around 240mg/dl. Normal blood pressure is 140/90. So how come you, who read these lines, are shivering? Why are there no accounts? Why does your doctor tell you that your cholesterol at 240 is too high and that your blood pressure should be 120/80?

The fault lies entirely with the drug advertising market, and beyond. If there are no needs, the product does not sell and if the need becomes a medical emergency, the product sells even better, given that people are afraid and run for cover. And so to better sell drugs, supplements and homeopathies panic messages spread, on the one hand, and on the other hand messages aimed at believing that anything - even a too lively child - is a disease to be treated with the help of a pharmacist!

As a result, people are turning to doctors with these wrong parameters in the lead, and doctors in turn begin to believe in the need of the masses and to adapt. Let's not forget the "fads", such as allergies, food intolerances and sexual problems that "pull" a lot on the market for which very little is needed to trigger panic and the search for the best product. Have you ever wondered why you need Viagra for sex when there are foods on your plate that have the same effect for free? And why do we need a vitamin supplement "for her, for him and for the child" if vitamins are the same for everyone?