The Week of the Italian Language in the World (17 - 23 October 2016) is the event for the promotion of Italian as a great language of classical and contemporary culture, which the cultural and diplomatic network of the Farnesina organizes every year, in the third week of October, around a theme that serves as a guiding thread for conferences, exhibitions and shows, meetings with writers and personalities.
On this occasion we receive and gladly publish
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I like to observe that TG1 and TG5 have taken up the argument of defending the Italian language attacked by words that are difficult to understand and useless.. especially English.
So much so that he called the Accademia della Crusca into question for his defense.
My observation is that Fedaiisf has already dealt with this topic for a very long time, anticipating the main newscasts by a few months.
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Rome, April 5th 2014
Gen.ma Hon. Beatrice Lorenzin
Minister of Health
segreteriaministro@sanita.it
Dear Senator Emilia Grazia De Biasi
President of the Senate Health Commission
comm12a@senato.it
Egre. Dr. Massimo Scaccabarozzi
President Farmindustria
mechelli@farmindustria.it
egr. Dr Enrique Hausermann
President of Assogenerici
info@assogenerici.it
Object: Pharmaceutical Representatives, neologisms and contracts.
For some time there has been a return to talk about the role of Pharmaceutical Representatives.
SIAR round table, Aboutpharma conference, Eyeforpharma report.
Among other things, we read that the profession (ISF) will not die out, but will go through a process of evolution or even transformation with
new and more articulated skills (?!) to meet the need to interact with stakeholders.
Charming words.
And the others that follow drivers, skills, public speaking, kam, ram, problem solving, share of voice are equally fascinating.
All fill their mouths with obscure neologisms, strategically written in a non-Italian language, so as to be less
understandable, such as to disorient, to make them appear credible and indisputable.
As a source of absolute truths.
A suspicion remains, which we keep inside because it's all ours, without uncertainties.
We are willing, as always, to accept all the innovations proposed and requested, with only one limitation: we are not
available, because it is not necessary, to review the contractual formulas.
These are defined, in fact, by a state law, as well as our role and our responsibilities: we are happy to
dialogue, interact, but not distort our work, which -commercial- must and cannot have anything.
We would be sorry if the various Squinzis wanted to leave Italy, but I can't help but answer like forty years of
“apprenticeships” in the pharmaceutical industry at all levels of responsibility have taught me: we are all useful, no one is
essential."
For every entrepreneur who stops doing business, others will propose.
These innovations made of nothing have been talked about for a long time these days (SIAR, Aboutpharma and Eyeforpharma) with one
contemporaneity, that we would have to wonder how casual if we didn't know their seriousness and competence for which
we have always spent expressions of esteem
The means are the new neologisms, but the end is always the same: a music that we know well.
It's good to understand, once and for all.
Because the times of the barbarian invasions are over.
Fabio Carinci
FEDAIISF National President
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