By Editorial board on September 11, 2012
Boots UK has launched the '3×2' promotion across its entire healthcare range including some medicines. The offer, in fact, invites customers to choose from all the products on sale.
Boots UK has launched the '3×2' promotion across its entire healthcare range including some medicines. The offer, in fact, invites customers to choose from all the products for sale by combining health care, over-the-counter medicines and medicines available without a prescription but supervised by a pharmacist. Legal and ethical restrictions will therefore remain in place, but patients will be encouraged to buy a mixed "basket" rather than stocking up on individual products. According to Annie Murphy, sector director of Healthcare, lifestyle and toiletries at Boots UK, the offer would also be a way to encourage dialogue between customers and the team at pharmacists. "We believe that access to quality information, professional support, products and services is critical to empowering and motivating people to trust and be in control of their health," he said. declared. The idea of the promotion was born from the feedback collected from a survey which testifies to a good awareness on the part of customers and underlines that it should not encourage the accumulation of drugs. “We found that most of our customers were already a knowledge
