Dear colleagues, those who have been following me for some time now know that it is my habit to deal with a topic that particularly concerns our sector.
Experience teaches that everything can be perfected and perfected, but we don't know why, our sector is the one that is perhaps more messed up than others. Things that would seem simple become difficult and in any case we don't know how even in a situation of apparent normality everything becomes difficult and chaotic.
The isfs have always represented and unfortunately continue to represent a category subjected to the craziest barbs and decisions of pharmaceutical marketing. Until a few years, the proverbial ability of the isfs to operate brought companies more fruit and turnover than expected, then the continuous brainwashing of the various corporate structures finally undermined that sense of balance typical of the isfs and it was and is a continuous decline of our profession.
To understand what is happening, we must certainly analyze the behavior of those who live in button rooms on a daily basis. To do this we are met by two well-known laws, that of Peter and that of Murphy.
In 1969 Laurence J. Peter published the essay "The Peter principle". The text is based on a statement that takes the name of "Peter's principle" otherwise known as the principle of incompetence: "In a hierarchy each member tends to reach his own level of incompetence.". When, for example, an employee in a company demonstrates that he is able to perform his task well, he will be promoted to the next higher level, in which he will have to perform a different and more difficult task.
Murphy's Law: If anything can go wrong, it will. That is: If there are two or more ways of doing something, and if one of these ways can lead to failure or error, then sooner or later it will happen.
The juice is simple. In all these years, thanks to Peter's law, pharmaceutical management has reached the highest level of incompetence, which explains the company's follies at all levels, both marketing and personnel management. Second, Murphy's law has become total, that is, the error has occurred.
In practice, all the fundamentals of doing business and entrepreneurship have been skipped, it has become just a mistake or collective madness (depending on how you like it).
The solution is easy and is intrinsic to Peter's law. Change management. It is the only possible way out of an evident crisis of ideas and of doing (not economic) which grips our sector and society as a whole.
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