Drugs: Altroconsumo, advertising affects
Information campaign also points to low use of generics
(ANSA) - TRENTO, JUNE 2 - The advertising of over-the-counter medicines (for self-medication) seems to have a heavy impact on consumption in Italy. And as for spending in general, generics, which cost less, are snubbed. This is the picture outlined by Altroconsumo in Trento, in a collateral event at the Festival of Economics, on the theme 'The drug market and induced needs', in the 'Rights Check-up' project, financed by the Ministry of Economic Development and implemented by Altroconsumo with other consumer associations.
