The choice of Linfasalus to counter crisis effects on the pharmacy channel
Scientific representatives to present their products to doctors and specialists and promote sales on the eCommerce platform. This is the choice undertaken by the LinfaSalus company (www.linfasalus.it), as Alberto Pedrizzi, e-Health Project Consultant and owner of the cosmeceutical and nutraceutical manufacturing company, told Pharmakronos.
Greater profit margins, containment of sales prices, zero payment times, more information on sales, interaction with the final consumer, promotion of new products directly to the consumer. These are some of the reasons that led to the company's technological 'change': "on the one hand – explains Pedrizzi – there is the difficulty that almost all companies have, especially small and medium-sized ones, in ensuring the distribution of their products on the other hand, the opportunity linked to the high diffusion of the internet and the increase in online consumption (+18%) compared to a decrease (-2%) of offline consumption in 2012 in Italy.
This diffusion leads people to increasingly consider the internet a 'place' to make purchases. The direct relationship with our customers allows us to apply Crm and Cross-selling strategies. And the online purchase method also allows customers to save on purchases and to receive the products directly at home in one or two working days".
So does the web 'undermine' the pharmacy? "I believe that the two sales channels can coexist - assures the expert - provided that the companies interested in maintaining their products on both channels do not apply discounts higher than 15% to their products sold online in order not to compete 'unfair' to pharmacies.
