– Egr. Dr. Enrique Hausermann
President of Assogenerici
– Egr. Dr. Massimo Scaccabarozzi
President Farmindustria
– Dear Hon Beatrice Lorenzin
Minister of Health
– Dear Senator Emilia Grazia DeBiasi
President of the Senate Health Commission
object: Pharmaceutical Representatives, neologisms and contracts.
For some time there has been a return to talk about the role of Pharmaceutical Representatives.
SIAR round table, Aboutpharma conference, Eyeforpharma report.
Among other things, we read that the profession (ISF) will not die out, but will go through a process of evolution or even transformation with new and more complex skills (?!) to meet the need to interact with stakeholders.
Charming words.
And the others that follow are equally fascinating… drivers, skills, public speaking, kam, ram, problem solving, share of voice.
All fill the mouth with obscure neologisms, strategically written in a non-Italian language, so as to be less understandable, such as to disorient, to make them appear credible and indisputable.
As a source of absolute truths.
A suspicion remains, which we keep inside because it's all ours, without uncertainties.
We are willing, as always, to accept all innovations that are proposed and requested, with only one limitation: we are not available, because it is not necessary, to review the contractual formulas.
These are defined, in fact, by a state law, as are our role and our responsibilities: we are happy to dialogue, interact, but not distort our work, which -commercial- must and cannot have anything.
We would be sorry if the various Squinzis wanted to leave Italy, but I can't help but respond as forty years of "apprenticeship" in the pharmaceutical industry at all levels of responsibility have taught me: we are all useful, no one is indispensable."
For every entrepreneur who stops doing business, others will propose.
These innovations made of nothing have been talked about for a long time these days and with a contemporaneity, which could also appear strategic, such as to make even SIAR, ABOUTPHARMA, EYEFORPHARMA of recognized seriousness and competence, and always esteemed by us, become suspicious.
The means are the new neologisms, but the end is always the same: a music that we know well.
It's good to understand, once and for all.
Because the times of barbarian invasions are over.
Fabio Carinci
FEDAIISF National President
