IMS Health also ranks the top 10 pharmaceutical companies that use Social Media according to the following scheme:
1 – Johnson & Johnson
2 – GlaxoSmithkline
3 – Novo Nordisk
4 – Pfizer
5 – Novartis
6 – Boehringer Ingelheim
7 – Bayer
8 – Merck & Co
9 – AstraZeneca
10 – UCB
IMS Health has used several indices to rank such companies as:
Achievement index: measures the absolute number of 'listeners' and is based on the number of people each channel reaches through likes, shares and re-tweets.
Relevance index: measures whether people think messages, or content, are relevant and/or useful. The index is based on the extent to which content is shared and transmitted across social networks.
Relationship index: it is a measure of interaction – back and forth of conversation – and a measure of the integration of consumers, or patients, with the pharmaceutical company. This index measures the level of interaction between a company and those who post, reply to or otherwise interact with company messages.
Johnson & Johnson is the most social pharma company in the world, followed by GlaxoSmithKline and Pfizer.
Johnson & Johnson is the most mentioned brand on social media.
Bayer has the most active base and highest number of fans on Facebook. As a result Bayer is ranked no. 1 on Facebook among all competitors.
Pfizer got the highest score on Twitter.
Source: Linked-in November 12, 2014
