This is the first assessment of the information campaign on generic drugs promoted throughout Italy by Assogenerici and Federanziani, with the sponsorship of Aifa. The campaign, which has so far involved 4,000 elderly people, will resume in 2013.
20 DEC – The first assessment of the information campaign dedicated to generic drugs aimed at the elderly population, created by Assogenerici in collaboration with Federanziani and with the patronage of Aifa, lies in the fact that this campaign is essential, because the over 65 population group, which she is the one who consumes the most drugs, she is still too confused about these products.
"It is also the fault of the doctors, who show an unfounded attitude of resistance and skepticism towards equivalents", thus becoming "a source of confusion for patients and above all for elderly patients", underline Assogenerici and Federanziani.
The campaign began last May with the aim of "creating opportunities for direct encounters with citizens and the exchange of information with experts, in order to dispel clichés and urban legends about the equivalent drug", according to what was expressed at its announcement by Giorgio Foresti, president of Assogenerici.
"A real work of health education" which, through the network of centers adhering to Federanziani, has so far seen the organization of 73 micro-conferences throughout the country with the participation of around 4,000 elderly people.
The meetings were deliberately aimed at the over 65 population, which alone consumes 63% of Italian pharmaceutical expenditure, promoting, as hoped by the president of Federanziani, Roberto Messina, "the diffusion of a more exhaustive knowledge of generic medicines and the correct use ”,
