The Prof. Vittorio A. Sironi – Professor of the History of Medicine and Health Faculty of Medicine and Surgery – University of Milan Bicocca Co-director of the History of Medicine and Health series – Laterza Publishers, informs us of the following Conference aimed in particular at doctors, pharmacists and pharmacologists, anthropologists, sociologists and psychologists, managers in the pharmaceutical world, drug sales representatives, journalists and experts from the world of communication: CONFERENCE "DRUGS AND COMMUNICATION STRATEGIES"
SHOW “THE DRUG AND ITS IMAGE. A BRIEF HISTORY OF PHARMACEUTICAL ADVERTISING”
REGISTRATION FORM
SHOW “THE DRUG AND ITS IMAGE. A BRIEF HISTORY OF PHARMACEUTICAL ADVERTISING”
REGISTRATION FORM
The conference will be held on March 10, 2007 in the great hall of the Faculty of Medicine and Surgery of the University of Milan Bicocca (via Cadore, 48 in Monza, behind the new San Gerardo hospital) and intends to tackle the object drug understood not only as a therapeutic means, but as an element with multiple values (health, commercial, economic, communicational, psychological, social, anthropological). A slightly different way of considering a daily tool of medical work and a fundamental element for the health and life of each of us.
It is a particular issue that closely involves doctors who prescribe drugs every day, patients who often take them every day and those who turn to drugs for non-medical reasons (aesthetic, sports) in an attempt to "improve" aspects of existence that society deems inadequate to current standards. However, it also represents an opportunity for reflection and discussion for other operators in the pharmaceutical world, the pharmacists who package and dispense them, the pharmaceutical manufacturers who produce them, the managers and the marketing managers who promote them, drug sales representatives and communication experts.
The opening speeches will be given by the Canadian doctor Catherine Garner of Montréal, head of an international study group that examines the "pharmaceutical chain" with an interdisciplinary approach (i.e. the health, economic and social implications linked to the production, distribution and consumption of medicines) and by the French anthropologist Sylvie Fainzang of Paris which will show the importance of social, cultural and religious logics in the use of medicines. Nello Martini, director of the Italian Medicines Agency, with Anthony Addis it will clarify the role that the State and public institutions must play in the context of pharmaceutical information.
The day's program was stimulating and substantial, which includes sessions dedicated to the changes relating to scientific communication (the role of d
It is a particular issue that closely involves doctors who prescribe drugs every day, patients who often take them every day and those who turn to drugs for non-medical reasons (aesthetic, sports) in an attempt to "improve" aspects of existence that society deems inadequate to current standards. However, it also represents an opportunity for reflection and discussion for other operators in the pharmaceutical world, the pharmacists who package and dispense them, the pharmaceutical manufacturers who produce them, the managers and the marketing managers who promote them, drug sales representatives and communication experts.
The opening speeches will be given by the Canadian doctor Catherine Garner of Montréal, head of an international study group that examines the "pharmaceutical chain" with an interdisciplinary approach (i.e. the health, economic and social implications linked to the production, distribution and consumption of medicines) and by the French anthropologist Sylvie Fainzang of Paris which will show the importance of social, cultural and religious logics in the use of medicines. Nello Martini, director of the Italian Medicines Agency, with Anthony Addis it will clarify the role that the State and public institutions must play in the context of pharmaceutical information.
The day's program was stimulating and substantial, which includes sessions dedicated to the changes relating to scientific communication (the role of d
